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From In-Store to Online: Subway's Digital Evolution by Loymark

WORK / SUBWAY

Bringing Fast-Food Efficiency to the Digital Realm

Discover how we replicated SUBWAY´s fast and personalized in-store experience into its digital platforms, enhancing customer engagement online.

_ Challenge

Our mission was to develop an e-commerce platform for Subway that replicates the dynamic and personalized in-shop sandwich ordering experience for digital customers.

_ Strategic Approach and Solution:

The creation of the E-voy platform was our solution to this challenge. This platform enabled customers to customize their sandwiches as they would in-store, featuring real-time product updates and seamless POS terminal integration. We also incorporated last-mile delivery aggregators to ensure a complete and efficient order delivery process.

_ Results Achieved

E-commerce Performance: Positioned the e-commerce platform as the third highest-grossing sales branch, trailing only behind two premium location stores.
Increased Ticket Size: Digital orders saw a 7% increase in ticket size compared to in-store, driven by effective product suggestions.
Frequent Purchases: Elevated average purchase frequency to 2.21 times per week per user, indicating enhanced customer engagement and loyalty.

YOUR CUSTOMER EXPERIENCE

We translate transformational ideas into concrete actions and tailor-made solutions

OUR INFORMATION SECURITY POLICY:

At Loymark, we develop, implement and integrate technological solutions and strategies through the secure, confidential, and comprehensive management of our clients´ information. We continuously improve our processes, strengthen the technical competence of our staff, work with excellence, and ensure compliance with the requirements of relevant interested parties.

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